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Best Practices for Career Services Email Marketing

Ensure that you're setting your career center up for success when tackling your email marketing strategy. Check out our five best practices for flawless execution. 

  • Resend email communication more than one time—but put a new spin on your message if you’re resending. It often takes multiple touchpoints before a subscriber engages with what you’re sending. You can test new subject lines and images to put a fresh spin on your messaging. Just be sure not to over email your students, or they may start ignoring important messages or even worse, mark your email address as spam. We recommend 2-3 emails on the same topic over the course of two weeks.
  • Create a communications calendar. It’s easy to get swept up in all the competing priorities your office faces on a daily basis. By creating a communications calendar, you can hold your staff accountable and get a big picture look at the cadence of your communications.
  • Take advantage of peer ambassadors. Students understand how to best communicate to their peers. Consider employing peer ambassadors on an hourly or volunteer basis to send emails out to other students using a language they understand.
  • Personalize communication. The next generation of students expect everything to be tailored to them. Think about how Netflix and Amazon serve up unique recommendations for each individual profile. When developing your communications calendar, you’ll see the most success by emailing targeted groups of students. Class year is a good starting point because the job search process and timelines will vary for freshmen, sophomores, juniors, seniors and graduate students. Communication may also vary for different majors and programs.
  • Use multiple communication channels. We recommend sending email reminders through different channels including but not limited to GradLeaders Career Center, your career center’s third-party marketing platform and your Cerkl Automated Newsletters.

Author

Catie Ewen

Catie Ewen joined the GradLeaders team to create strategic, industry-related marketing and sales materials. Primarily responsible for content and digital marketing efforts, Catie helps GradLeaders build and maintain its brand, while promoting its exclusive network, recruitment technology, and career management tools. Catie graduated from Miami University in 2014, with dual degrees in both Journalism and Mass Communications.

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