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Best Practices for Social Media Marketing for Your Career Center

One of the main avenues for engaging the next generation of students is through social media. Jump-start your strategy for the career center with these 5 best practices. 

  • Repurpose content for multiple channels - The next generation of students are always on-the-go so you can’t reach them with email alone. Use all mediums including social media sites such as Facebook, Twitter, Instagram, Snapchat and even a career center blog if you have one.
  • Use gamification - The next generation enjoys competitions and likes being rewarded for achievements. Keep your students motivated by matching up goals and success steps with a small reward. Promote competitions on social media and even encourage students to share their accomplishments with their network to increase awareness of your new LAUNCH Program.
  • Ask for feedback - Monitor the success of your LAUNCH Program by creating a survey link and posting it to all social media outlets. By offering students a reward for completion, you can garner increased survey responses.
  • Be consistent with your brand and audience - Your students recognize your school/career center’s brand. Be sure to stay consistent with the logos, terminology and messaging across all platforms. Simpler is always better – and social media forces you to keep it simple. Consistency also involves posting on a regular cadence, whether that means daily or weekly.
  • Have Fun! Social media can be more playful in tone. The options below are simply a starting point with the key reminders that need to be communicated to students. You can use this as a foundation and incorporate your own creativity into the messaging!

Author

Catie Ewen

Catie Ewen joined the GradLeaders team to create strategic, industry-related marketing and sales materials. Primarily responsible for content and digital marketing efforts, Catie helps GradLeaders build and maintain its brand, while promoting its exclusive network, recruitment technology, and career management tools. Catie graduated from Miami University in 2014, with dual degrees in both Journalism and Mass Communications.

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