Go mobile to increase student engagement


The millennial generation will make up 50 percent of U.S. workforce by 2030, and likely represents a large number of your MBA candidates. Technologically savvy and internet dependent, this generation often embraces on-the-go connection points to productively manage their daily activities.Has your career services office promoted mobile career management?  

The structured timeline of the MBA degree requires candidates to communicate with their career services and employers in an organized and efficient manner. Students are more likely to stay on top of appointments, updates, and deadlines if they can access schedules and contacts on their smartphones. Built into their routine activity, checking one’s smartphone is second nature for many of your students and recent alumni.By promoting mobile career management, you can connect with candidates and they can connect with employers by simply utilizing apps designed specifically for that purpose.  

Cisco's survey of college students and workers between the ages of 18 and 30 found that for Gen Y, there is no clear line between the workday and personal time – they both blend and overlap. 60% reported that they find themselves compulsively checking their smartphones for emails, texts, or social media updates.  

Encourage your MBAs to add career services to their preexisting list of smartphone uses, and they will be able to stay connected on-the-go. The MBA Focus mobile app for candidates is a convenient and consolidated way for your students and alumni to handle their career management activity, no matter where they are or what time of day. Candidates can update their job search status, check announcements and messages, search companies and their contacts, search jobs postings, view “Hot-Lists” with full functionality, and view appointments on their calendar. With new and improved features, the MBA Focus mobile app is more useful than ever.


Heather Krumpak

Heather, Vice President, Customer Success – Higher Education, is a co-founder and minority shareholder of GradLeaders. She is responsible for all school partnerships and oversees the delivery of services to each of these school partners. Heather is also responsible for the company's continuing development of the alumni services division. Heather is a graduate of Ohio University with a major in communications.

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