Are you looking for a way to reconnect with MBAs your career service office has lost touch with? Social networks are the best source to find those graduates and rebuild meaningful relationships with them. Try interacting with them via:
1. Facebook: With over 1 billion active users and more than 42 million pages with 10 or more likes, Facebook is the perfect place to connect with MBAs. Your school/program should have its own Facebook page that candidates can “like” and get daily updates on relevant news and events. By creating an official Facebook page for your school, you can easily reach people who are specifically interested in what you have to say.
2. Twitter: Twitter is a proven marketing tool and an effective outreach device. Many schools have a presence on Twitter. And some even have multiple accounts, including an entire recruiter-oriented presence (i.e. @HBSRecruitMBA). Your candidates are already using Twitter to communicate, research, promote and personally brand themselves – you should be doing the same for your school’s/program’s brand. Take a moment each day to tweet about something relevant or interesting.
3. LinkedIn: Where Facebook is considered a more personal space, LinkedIn has been defined as the “professional” social network. Use LinkedIn to connect with students and alumni from your school. You should not only create a LinkedIn group for your program, but also create subgroups for each class year, to better connect (and stay connected) with your program’s job-seeking candidates.
4. Google+: Google+ is the fastest growing social network ever, already with 90+ million users. And it’s critical to Google’s new “social” search algorithm. Create an candidate-facing school “page” now and start adding your students and alumni to your “circles” (Google+ pages are different than personal accounts in that you can’t add people to your circles until they’ve added you). Once your Google+ page has been created you can advertise it to candidates just like any other social network.
5. YouTube / Vimeo: Videos are 53 times more likely to appear in search than text webpages. So if you are trying to connect with your MBAs organically through search, YouTube might just the best way to do so. Need content ideas? Try helpful career service tips or how-to videos for your portal.
6. Blogs: You are probably already blogging, but if not, you should be! A blog is the easiest way to get information on the internet for your audiences to find. And comments on blogs are the easiest way to start a conversation with those audiences. If you don’t already have a blog built into your website, you can start one for free on Blogger or Wordpress. Then start posting any news or commentary that you think your MBAs might find interesting, relevant and timely. Your school’s blog is also a great way to promote your career services to alumni.
7. Instagram: This photo sharing network is an easy way to post a picture worth 1,000 words. Find the most artistic person with an iPhone or Droid in your office and create an account on Instagram for your school. Post pictures of goings-on around campus, the CMC, or recruiting events to pique interest in your MBA career service offerings. Instagram is the new Flickr.
8. Pinterest: Pinterest is the hot new social network, and it’s dominated by women. Create some boards around “Careers, “Jobs”, and “Working Women” to connect with the female students/executives who attend/ed your business school.
9. Foursquare: Make sure your career service office is available for “Check Ins” on Foursquare. It’s an easy way for MBAs to remind their classmates of the in-person career resources available at your school and a great way for candidates to share career service tips.
10. Tumblr: It’s the new way to blog. The best Tumblr blogs have a niche theme, so pick something simple like “Our Alumni” and feature success stories of the graduates from your school.
This is an excerpt from the MBA Focus Outreach Guide. For more information on connecting with the world's top MBA talent, please contact us.
To enable comments sign up for a Disqus account and enter your Disqus shortname in the Articulate node settings.