Utilize Data to Improve Outreach Efforts

Have you tried to better understand your target audience? Are you interested in evaluating your overall recruitment efforts and the success of your company’s job postings?

Wired article, Transforming HR Recruitment Practices With Big Data, explains how “…the recruitment landscape is gradually changing as social networks and portals […] are eliminating information asymmetries and empowering job applicants and HR personnel alike. Furthermore, both the companies and candidates are increasingly acknowledging the potential benefits of big data in recruitment and are more open to embracing technologies to that extent. Today, almost all applicants have a comprehensive digital footprint that almost completely captures an applicant’s characteristics.”

One of the biggest benefits that technology provides is the ability to capture big data and break it down into useful information.

Statistics give companies:

-        concrete indicators of where they are progressing

-        where they are lacking

-        what steps they need to take for future advancement

Additionally, data can uncover trends in the recruitment market, providing insight into the career goals of their target audience.

GradLeaders gives users access to reports and data that will help you improve your recruitment practices. As a result, you will better understand the job-seeking candidates, your competitors, and your own recruitment behaviors. GradLeaders can also help users act on the conclusions garnered from data analytics.

Don’t just “post and pray,” instead, dive into the details, review your job view counts per school, run your own candidate analytics reports, and review usage statistics, then proactively reach out to right-fit and interested candidates based on your own “secret sauce.”



Ryan Pratt

Ryan Pratt is the Vice President of Marketing and Research at GradLeaders. During his 10+ years at GradLeaders, the network has grown to have now helped over 600,000 employers and 26,500,000 students from more than 1,000 schools around the world. Ryan graduated from The Ohio State University with a Bachelor of Arts in Journalism.

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