Utilize Reports & Data to Better Serve Job-Seeking Students

 Career Center Data

One of the biggest benefits that technology provides is its ability to capture big data and break it down into useful information. With the use of reporting tools, you can gain considerable insight into the demographics of your students, their interests, their experiences and the best ways to serve them. For example, Target has utilized big data on their customers’ buying behaviors to discover the indicative shopping patterns of pregnant women. A father once complained to the company for sending his high-school daughter coupons for baby products, before learning that his daughter was indeed pregnant. Analyzing customer data enabled Target to determine a girl was pregnant, based off of her purchases, before she had even told her father. That’s a powerful point.

Additionally, a proper campaign built around the results of big data is largely what helped Obama win the 2012 presidential election.

Understanding your students’ needs and interests is a great starting place for delivering the most valuable information and providing useful resources. By recognizing the unique qualities of your job-seeking candidates, and the employers looking to hire those candidates, you can better determine how to move forward as your program evolves to accommodate the employers and the people you’re preparing for them.

The following reports are available at any time to career service offices utilizing GradLeaders:

  • Employer Search: With both a summary and detailed version of this report, you can see what types of students employers are searching for.
  • Candidate Usage Summary: Use this report to track how many students are logging into the system, uploading resumes, and applying for jobs in a certain time frame.
  • Alpha List: This report prints a list of only active candidates.
  • Candidate Population: This report generates a list of candidates by name with their status, resume submitted, last updated date, page and email.
  • Candidate Contact: This report prints candidates’ contact records.
  • Candidate Mailing List: This report shows the candidates’ e-mail address, program year, and how many offers they have had.
  • Student Interviews: This report gives the student’s first and last name, and how many interviews they have had for a certain time frame.
  • Student Bids: This report lists all student bids by company or student name for the specified round.
  • Interview Comparison: With this report, compare yearly interviews with the percent change from year-to-year.
  • Salary: This provides a customizable report that displays candidate reported salaries from job reporting.
  • Job Reporting Status: This report breaks down the students who have accepted or not accepted jobs.
  • ... plus dozens more!

Log into GradLeaders Career Center and start utilizing student and employer report data today!



Ryan Pratt

Ryan Pratt is the Vice President of Marketing and Research at GradLeaders. During his 10+ years at GradLeaders, he's provided best practices and data insights to career centers and campus recruiters to help them simplify processes so they can spend more time doing what they love about their job.

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